We are fans. We are geeks. We are the shows that you stayed up late at night to binge watch. We are the movies that you struggled to get tickets to for the first show. We are the anime series that you watched with subtitles (no dubs, please). We are your favourite character’s catchphrase that you’ve casually thrown into a conversation. If you have any doubts, any appropriate/inappropriate questions, want to do business with us, want to tell us how much you love us/hate us, or just want to rant about movies to a fellow cinephile, get in touch and we’ll make sure you receive a response faster than Thanos’ snap.

Founded in 2025 in Chennai, Aadaiyum achum is a direct-to-consumer specialty brand that focuses on theme-based apparel and accessories. The name Aadaiyum achum stands for the meaning aadai (clothes-t-shirts) getting achu (printed) by our hands. These t-shirts are handmade with love from our side. We are an independent, self-funded business started by a woman who quit her cushy jobs to try and do something cool, and here we are excited about the next great t-shirt that we’re about to drop.

We create and curate stunning designs and print them on all sorts of equally stunning products- from t-shirts to phone covers to backpacks to boxers to mugs to socks to badges to pins to hoodies and many, many more!

We have always laid emphasis on sourcing our products locally and we continue to do so with every new product line that we launch. We’re inspired by the multiverse, but proudly made in India!